Since August 1, 2005, Current TV has been revolutionizing the way people view their television. Utilizing the aspect that keep people using the internet as their major informational medium, they are displaying special shows to the public through a creative styling, that could change how you absorb information. They use the format that supplies customizable content, and consumer participation, and break the norm of twenty-three minute programs with seven minutes of advertisement filler.
The realm of topics are very encompassing of, and understanding to, the subjects people in the demographic of 18 to 34 are absorbing right now. All shows, dubbed pods, are viewer created, and generally last between 5-10 minutes. Some of the pods are designed by producers for Current, but they remain focused on keeping fresh film makers submitting as often as possible. Granted, some experience in filming, and editing would be a plus, the editors make sure to plug many fresh and new pods full of great content, and full sectrum perspectives. Sudying fashions from all kinds of cities, to secrets of the rainforest, or the thrill of kite surfing.
Taking this idea to the next level, Current TV also has a community based website, located at http://www.current.com/, where you log on, make your profile, and contact other people interested in what current is doing. You can view their television schedule, or watch shows online. leave feedback on everything, with text or video, and find what stories they are looking for people to cover right now. The conversations can go on forever, and may wind up on TV.
The station was pioneered by none other than Al Gore, the Chairman of the Board, has instilled a great role of morals and ethics into the style of programming and direction, so that anyone with a passion will find inspiring, fresh, and interesting. Something for anyone, including the advertisements. Thats right, even some of the ads are designed by viewers as well.
Also on board is Joel Hyatt, Chief Executive Officer and creator of Hyatt Legal Services. A company described as supplying good quality legal services to medium and low income people. With these two individuals helping to steer this company in the right direction, you can only imagine what could come next in their line of ideas to embetter the way people view the world around them.
Carriage:
50 million paying subscriber households in the U.S. and the U.K.. Current is
carried on DIRECTV’s “Total Choice” package on channel 366, Echostar/ Dish
Network’s AT200 package on channel 196. Comcast’s Nationwide Digital Basic
tier on channel 107 and Time Warner Cable’s Nationwide Digital Basic tier.
Current is also available on AT&T’s U-verse Expanded Basic channel 189. In
the U.K., Current is available on Sky Basic on channel 229 and Virgin Media
Basic on channel 155.
By Robert Abby
info from current.com
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